The company behind the work
10ex is a founder-led LinkedIn marketing agency.
Founded by Xander Cogan, 10ex helps established B2B companies turn executive expertise into credible content, focused outreach, stronger profiles, and qualified sales conversations.
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What is 10ex?
10ex is a LinkedIn marketing agency for companies above $1M in annual revenue. It is best suited to agencies, consultancies, coaches, and investor-backed SaaS teams that have real expertise but need a disciplined system to turn it into market visibility and pipeline.
01 / FOUNDER
Xander Cogan.
Xander leads the positioning, editorial, and growth work at 10ex. The operating belief is simple: founder-led LinkedIn works when the market can see real expertise, a clear point of view, and a credible path from useful content to a business conversation.
10ex works as a peer to the client’s team—not as a personal-brand guru, content mill, or mass-outreach shop.
02 / SERVICES
One system, three ways to engage.
LinkedIn ghostwriting
Founder interviews become written and designed content, published consistently.
02LinkedIn lead generation
Content, profile conversion, outreach, and follow-up work as one sales motion.
03LinkedIn coaching
Direct guidance for founders and teams that want to build the capability internally.
OPERATING PRINCIPLES
What 10ex will—and will not—optimize for.
The work prioritizes
- Specific ideas drawn from real experience.
- Qualified reach and relevant conversations.
- Consistent execution connected to the sales motion.
The work avoids
- Generic AI-written thought leadership.
- Vanity metrics without commercial context.
- Indiscriminate automation and spam.